Leverage sustainability.
Sustainability as an ideal is its own reward. Living life in a way that leaves the planet in a better state than it was when we entered, is a necessary and admirable goal.
But sustainability is a puzzle and like many puzzles man kind overcomes, it with innovation in many shapes and forms. Innovation on this planet involves collaboration, partnerships that will benefit some/all the participating members. To stay on the outer edge of these initiatives is to be ignored, while other firms lap up the attention and forge solid business relations with other participants.
To that end it would be fair to say the 10 reasons below are only the appetizers of where a firm can benefits from participating in sustainability initiatives
- 1. Improved brand image and competitive advantage
- 2. Increase productivity and reduce costs
- 3. Increase business ability to comply with emerging regulation
- 4. Attract employees and investors, creates new jobs
- 5. Reduce waste
- 6. Make shareholders happy
- 7. Develops a progressive transparent business culture that acknowledges and rewards innovation
- 8. Produces active programs in the firm that enhance and attract/bring new skills and capabilities into the organization resulting in new income generating business opportunities
- 9. Alliances forged from joint programs and collaborative efforts translate into business opportunities and form barriers to entry for any “would be” competitors
- 10. Proactive participation and leadership leads to recognition from peak bodies, speaking engagements, business achievement awards and the occasional invitation to participate in government policy and tender advisory panels.
The value of sustainability initiatives to an organization is not realized by small cost savings or reduced waste. The real benefits come from elevating your firm above its competitors and Cypernex has the where with all to get you or keep you underway
Whilst some of these initiatives may on the surface hold little ROI based on costs, they stimulate innovation, progress your firms industry standing and stimulate causality multiplication
